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Martin David Yazmir Edit Profile

marketing research executive

Martin David Yazmir, American marketing research executive.


Yazmir, Martin David was born on June 14, 1932 in New York City. Son of William and Rose (Maus) Yazmir.


Student, Brooklyn College, 1952. Bachelor of Science, New York University, 1954. Postgraduate, Columbia University, 1958.


Project director Alfred Politz Research, New York City, 1954-1958, Audits and Surveys, New York City, 1958-1961. Research manager NBC, 1961-1964. Vice president associate director research Young and Rubicam, 1964-1976, J. Walter Thompson, New York City, 1976-1978.

Vice president director research Wunderman International, 1978-1980. President Polaris Research Associates, Inc., 1980-1988, *NORTHSTAR Research Associates, since 1988. Speaker copy research workshop Advertising Research Foundation, New York City, 1989.

Consultant Marketing Research, New York City, other direct marketers. Seminar leader, researcher, presenter in field. Consultant in field.


  • Other Work

    • Member editorial board Journal Advertising Research.


Volunteer Urban Consultant Group, New York City, 1977-1980. Guest lecturer New School for Social Research, 1995, The Professional Development Institute, 1995, Fordham University, 1999. Co-chairman budget committee Bank Street College Education, New York City, 1978-1980.

Advisory consultant Legal Aid Society, New York City, 1976-1978. Board directors The Foundation for Technology Education, Inc., Sarasota, Florida, since 1995. Member American Marketing Association, American Association Public Opinion Research (membership chairman 1982-1983), Communications Research Council, Market Research Council, Advertising Research Foundation Copy Research Council (chairman ARF copy development committee).


Married Ilse Popper, December 12, 1959 (deceased March 1982). 1 child, Keith David. Married Joan Powell Thayer, May 22, 1985.

Children: Andrew S. Thayer, Colette E. Thayer.

William Yazmir

Rose (Maus) Yazmir

Ilse Popper

Joan Powell Thayer

Keith David Yazmir

Andrew S. Thayer Yazmir

Colette E. Thayer Yazmir