Martin Richard Warshaw

Background

Warshaw, Martin Richard was born on September 17, 1924 in New York City. Son of Irving Gregg and Adelaide (Klein) Warshaw.

Education

Bachelor of Arts, Columbia University, 1947; Master of Business Administration, University of Michigan, 1957; Doctor of Philosophy, University Michigan, 1960.

Career

Salesman, Daniels Jewelry Company, Battle Creek, Michigan, 1947-1950; store manager, Daniels Jewelry Company, 1950-1955; vice-president, director, Daniels Jewelry Company, Lansing, Michigan, 1955-1964; instructor marketing, University of Michigan, 1957-1960; assistant professor, University of Michigan, 1960-1964; associate professor, University of Michigan, 1964-1967; professor, University of Michigan, 1967-1989; professor emeritus, University of Michigan, since 1989; chairman marketing faculty, University of Michigan, 1973-1979, 81-84.

Achievements

• Martin Richard Warshaw has been listed as a noteworthy marketing educator by Marquis Who's Who.

Works

More photos

• book

  • Promotional Strategy : An Integrated Marketing Communication Approach, Ninth Edition

    (The book takes an innovative approach to promotional stra...)

Membership

Served with C.E. United States Army, 1943-1946. Member American Marketing Association (past president Detroit chapter).

Connections

Married Alice M. Present, March 28, 1948 (deceased 1999). Children: Gregg, Mark, Lynn, Laurie.

Father:

Irving Gregg Warshaw

Mother:

Adelaide (Klein) Warshaw

Spouse:

Alice M. Present

child:

Laurie Warshaw

child:

Mark Warshaw

child:

Lynn Warshaw

child:

Gregg Warshaw