Mary A. Higby

Background

Higby, Mary A. was born on October 2, 1943 in Mount Clemens. Daughter of Clarence Cooper and Mary Higby.

Education

Bachelor of Science in Biology, Michigan State University, 1965. Master of Business Administration, Michigan State University, 1969. Master of Science, Michigan State University, 1970.

Doctor of Philosophy in Business, Michigan State University, 1976.

Career

Marketing planner Amway Corporation, Ada, Michigan, 1970-1972. Graduate assistant Michigan State University, East Lansing, 1972-1976. Staff assistant Sears & Roebuck & Company, Chicago, 1976-1978.

Staff manager Illinois Bell Telephone, 1978-1979, Chesapeake & Potomac Telephone Сompany, Silverspring, Maryland, 1979-1981. Marketing manager American Telephone & Telegraph Company, New Jersey, 1981-1983. Associate professor marketing Eastern Michigan University, Ypsilanti, 1983-1989, University Detroit, Mercy, Michigan, 1989—2005, professor marketing, since 2005.

Director Assurance Learning, College Business. President Mindenhall Associates, Birmingham, Michigan, since 1982.

Achievements

• Mary A. Higby has been listed as a noteworthy marketing executive, educator by Marquis Who's Who.

Works

• book

  • An evaluation of alternative channels of distribution: An efficiency model (MSU business studies)

Membership

Member American Marketing Association (board directors 1987-1988), American Collegiate Retailing Association, Academy Marketing Science, Starkweather Society, Direct Marketing Association Detroit, Adcraft, Beta Gamma Sigma.

Connections

Married Edward W. Smykay, August 30, 1980 (deceased September 1982).

Father:

Clarence Cooper Higby

Mother:

Mary Higby

Spouse:

Edward W. Smykay