Just Ask a Woman: Cracking the Code of What Women Want and How They Buy

(An enlightening blueprint of the secrets of reaching fema...)

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.

http://www.amazon.com/gp/product/0471369209/?tag=2022091-20

Just Ask a Woman: Cracking the Code of What Women Want and How They Buy by Mary Lou Quinlan 1st edition (2003) Hardcover

http://www.amazon.com/gp/product/B010IKNKW6/?tag=2022091-20

Time Off for Good Behavior: How Hardworking Women Can Take a Break and Change Their Lives

(Have you ever fantasized about taking time away from your...)

Have you ever fantasized about taking time away from your overworked life? Nights uninterrupted by email? Days to pursue set-aside dreams? Do you promise yourself that “someday” you will get a break? Mary Lou Quinlan had those “someday” thoughts. But her hard-earned job as CEO of a New York advertising agency claimed most of her waking hours. Exhausted and losing motivation, she was so desperate she perversely imagined breaking her leg to get some time alone. Then, she declared a brief timeout. During her time off, she slept late, took walks, danced the salsa, kept a journal and ultimately, uncovered the roots of a new business. In the process, she rediscovered herself. Time Off for Good Behavior is the result of listening to women like her, who realized enough was enough. Quinlan tells the stories of dozens of women who sacrificed their health, relationships, their good humor and a good night’s sleep until they found the courage to ask themselves if they were happy with the life they were living and made the decisions to take a life-saving break. Mary Lou Quinlan explores the factors that compel you to work so hard and examines how to take back control of your life. She explores our unwillingness to give ourselves permission to rest so that we can re-imagine our futures. And she shows the powerful, self-fulfilling changes that can occur when we do decide to take that rest. Whether you contemplate leaving a career that took years to build or just need a long vacation to assess what you want next, you’ll find practical tools and bolstering advice throughout. Each chapter ends with provocative questions to help you plan your good behavior reprieve. Specific exercises on financial planning, advice for negotiating time off, and tools to uncover your passions make this a must-read for women who are ready for “someday.” Time off for Good Behavior ultimately shows that stepping away from everything—even for a short while—often means ending up with so much more.

http://www.amazon.com/gp/product/0767918312/?tag=2022091-20

Time Off for Good Behavior: How Hardworking Women Can Take a Break and Change Their Lives 1st edition by Quinlan, Mary Lou (2005) Hardcover

http://www.amazon.com/gp/product/B010CLMO96/?tag=2022091-20

Time Off for Good Behavior: How Hardworking Women Can Take a Break and Change Their Lives Hardcover January 11, 2005

http://www.amazon.com/gp/product/B010EWYP8Q/?tag=2022091-20

Just Ask a Woman: Cracking the Code of What Women Want and How They Buy (Hardback) - Common

(An enlightening blueprint of the secrets of reaching fema...)

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman.

http://www.amazon.com/gp/product/B00FKY6G6S/?tag=2022091-20