Background
Roberts, Mary Lou was born on September 17, 1942 in Clovis, New Mexico, United States. Daughter of Jim Henry and Eva Gertrude Mooney.
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book
Direct Marketing Management (2nd Edition)
( Written by a marketer/decision scientist team, this bo...)
Written by a marketer/decision scientist team, this book explores all aspects of the discipline of direct marketing management --with a focus throughout on the best state-of-the-art practices and supporting research and theory. Covers: Databased Direct Marketing; Planning and Executing Direct Marketing Programs; Offer Planning and Positioning; Mailing Lists: Processing and Selection; List Segmentation; Creative Strategy and Execution; Fulfillment and Customer Service; Developing the Customer Database; Profitability and Lifetime Value; Testing Direct Marketing Programs; Business-to-Business Direct Marketing; Direct Mail Campaigns; Catalog Marketing; Telephone Marketing; Direct Response in Print Media; Direct Response in Broadcast Media; and The Interactive Media. For Direct Marketing and Marketing Communications professionals.
http://www.amazon.com/gp/product/0130804347/?tag=2022091-20
Mary Lou Roberts
Edit ProfileEducation
Bachelor of Science, Texas Woman's U., 1963; Master of Business Administration, North Texas State University, 1966; Doctor of Philosophy, University of Michigan, 1971.
Career
Assistant professor marketing, Eastern Michigan U., Ypsilanti, 1970-1971; associate professor marketing, North Carolina Agricultural and Technology State University, Greensboro, 1971-1973; associate professor marketing, U. Alaska, Fairbanks, 1973-1975; associate professor marketing, Boston University, 1975-1986; associate professor marketing, U. Massachusetts, Boston, since 1986.
Achievements
Works
book
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Direct Marketing Management (2nd Edition)
( Written by a marketer/decision scientist team, this bo...)
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Direct Marketing Management (2nd Edition)
Membership
Member American Marketing Association (national board directors 1984-1986, president Boston chapter 1982-1983, board directors 1982-1989), Association for Consumer Research.
Connections
Married Donald Earl Roberts, May 28, 1963. Children: Gregory Scott, Cara Lynn.
