Background
Steinmann, Matthias Friedrich was born on May 27, 1942 in Berne, Switzerland. Son of Bernhard and Béatrice (Galli).
broadcasting company executive
Steinmann, Matthias Friedrich was born on May 27, 1942 in Berne, Switzerland. Son of Bernhard and Béatrice (Galli).
Degree, University Economy and Sociology, Berne, 1967. Degree, Cambridge (England) University, 1964. Degree (honorary), 1969.
Member public research staff, AG für das Werbefernsehen, Berne, 1968-1970;
assistant professor, lecturer, U. Berne, since 1970;
professor, U. Berne, 1984;
professor committee research and electronic media science, U. Berne, since 1988;
delegate public research, Swiss Broadcasting Corporation, Berne, since 1973;
head research department, Swiss Broadcasting Corporation, since 1986. Media adviser to program director, Südwestfunk, Baden-Baden, 1973-1976, adviser to superintendent, 1976-1978. Lecturer, marketing consultant, Swiss Postal Svc., Berne, 1975-1980.
Chairman Fribad Company.
Member Group European Audience Research (president 1984-1986), European Society Opinion and Marketing Research, Swiss Society Communication and Media Research, International Union Research of Communication, Verband Schweizerischer Marktforscher (vice president 1990-1991, president since 1991).
Son of Bernhard and Béatrice (Galli) S. Divorced; 1 son, 2 daus.