Education
Eidgenössische Technische Hochschule Zurich; University of Saint Gallen.
Eidgenössische Technische Hochschule Zurich; University of Saint Gallen.
He is Managing Director of GLORAD, a research network with locations in China and Switzerland, and professor at universities in Europe and China. Von Zedtwitz"s work is at the intersection of international business, innovation, and R&Doctorate Management. With collaborator Oliver Gassmann, he proposed a behavioral model of organizational evolution of global R&Doctorate organization.
This model contends that firms follow a limited number of strategic paths when internationalizing R&Doctorate activities, requiring internal actors (business units and R&Doctorate centers) to behave, collaborate and communicate in ways commensurate with the complexity and maturity of the global R&Doctorate organization.
He and Gassmann also formulated a supply-and-demand model for innovation globalization, which suggests that global R&Doctorate organization is strongly influenced by two principal external drivers, namely access to markets and access to technology. In managerial writings, especially his book on Managing Global Innovation, he outlined support mechanisms appropriate to lead global innovation teams within such R&Doctorate organizations.
One of the first to focus on R&Doctorate in China, he worked on the theory of reverse innovation and innovation in emerging countries, both inbound R&Doctorate investments and management of innovation in China and outbound internationalization of R&Doctorate by Chinese firms. In this context, he refined organizational growth models for individual units as well as networks of units.
He also contributed to the theory of global R&Doctorate flows, pharmaceutical innovation, and business incubator management.
Gassmann, O. Sun, Y.;; Oels, U.