Background
Goldberg, Melvin Arthur was born on February 5, 1923 in New York City. Son of Louis and Anna (Bergman) Goldberg.
Goldberg, Melvin Arthur was born on February 5, 1923 in New York City. Son of Louis and Anna (Bergman) Goldberg.
Bachelor of Science, City College of New York, 1942; AM, Columbia University, 1950.
Member staff Bureau Applied Social Research, Columbia, 1946-1947. News editor, research director television magazine, 1947-1949. Director sales planning and research DuMont television Network, 1949-1952.
Deputy director Office Research and Evaluation, United States Information Agency, 1952-1953. Executive secretary Ultra-High Frequency television Association, 1953-1954. Consultant, chief of research M-G Research, 1954-1956.
Director research Westinghouse Broadcasting Company, 1956-1962. Vice president, director research National Association Broadcasters, 1962-1964. Vice president planning and research John Blair & Company, 1964-1969.
President Melvin A. Goldberg Incorporated, New York York City, 1969-1977. Vice president primary and social research ABC-television, 1977-1980, vice president news, social and technical research, 1980-1985. Vice president market planning, technical and social research ABC Inc.
Executive director Electronic Media Rating Council, 1985-1993. President Melvin A. Goldberg Incorporated, New York York City, since 1993. Former member American Bar Association Commission on Public Understanding About the Law.
Served to captain United States Army Air Force, 1943-1945. Member National Association Broadcasters, television Bureau Advertising, American Association Public Opinion Research, Radio-television Research Council, National Academy television Arts and Sciences.
Married Norma N. Nertz, October 18, 1956. Children: Ronald, Richard, Joan Sandra.