Mercedes Alvarez

Background

Alvarez, Mercedes was born in Havana, Cuba. Daughter of José Manuel and Teresita (Rionda) Alvarez.

Education

Bachelor of Business Administration, U. Miami, 1963; postgraduate, Manhattanville College, Purchase, New York, 1964.

Career

Senior research analyst, J. Walter Thompson, New York City, 1966-1978; vice president research director, Isidore, Lefkowitz & Elgort, New York City, 1978-1979; vice president research director, Bozell & Jacobs, New York City, 1979-1985; senior vice president associate research director, research director Latin American, BDO International (Barton, Durstine & Osborn) and Batten Company, Inc., New York City, 1985-. Secretary, treasurer Research Dirs. Council, 1979-1980, Communications Research Council, 1988-1989, president, since 1989.

Achievements

• Mercedes Alvarez has been listed as a noteworthy by Marquis Who's Who.

Membership

Member American Marketing Association (Effie Judge, 1978-1985).

Connections

Father:

José Manuel Alvarez

Mother:

Teresita (Rionda) Alvarez