Background
Mian Muhammad Latif was born in 1952 in Toba Tek Singh. His father Haji Muhammad Saleem was a cotton industrialist and an entrepreneur.
Mian Muhammad Latif was born in 1952 in Toba Tek Singh. His father Haji Muhammad Saleem was a cotton industrialist and an entrepreneur.
He later moved to Faisalabad for studies and after graduating in 1974 he started textile business by setting up a small processing unit that over the years have become one of the largest vertically integrated textile group of Pakistan known as Chenab Group. In 1997 Mian Latif introduced the concept of ChenOne stores in Pakistan which was first of its kind in Pakistan. The venture turned out to be successful and today is a reputed and well-known brand inside and outside Pakistan.
He had also been awarded the Businessman of the Year Gold Medal by the Federation of Pakistan Chambers of Commerce & Industry (FPCCI) for investment, industry and trade consecutively during the years 1998 to 2002.