Education
Stockholm School of Economics.
(In Nextopia, timing is everything. And there is no better...)
In Nextopia, timing is everything. And there is no better time than tomorrow. We live in an Expectations Society-a society where we are constantly striving towards our next job, the next big thing, the next date. We are striving towards Nextopia, which holds the promise that our greatest pleasures and adventures still lie ahead. In the Expectations Society, possibilities of finding happiness are endless. Meanwhile, it has never been harder to stay happy. This book helps you to understand how this change in society and the human mind impacts business, love, and life itself. With a whole new set of ideas and theories about how expectations form the very essence of human nature, Micael Dahlen takes you on a journey towards Nextopia-a journey that never ends. Micael Dahlen, author of six books and a Professor at the Stockholm School of Economics, is an international authority in the field of consumer behavior, creativity, and marketing. He has been ranked number 10 in the world among researchers in his field, and his books have reached a global audience in countries such as Germany, South Korea, and the U.S.
http://www.amazon.com/gp/product/B00Q2A9VVQ/?tag=2022091-20
(Flying in the face of current thinking, this book suggest...)
Flying in the face of current thinking, this book suggests that we do not need to ‘think outside the box’ in our quest for creativity, rather we should rethink the way we look ‘inside the box’. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed to be shaken up. Only by experimenting, mutating and finding new directions can you uncover business paths that lead to success. The reader is encouraged not to free themselves from all their knowledge and experiences (the thinking outside the box method) but to use their knowledge and experience in new ways. The book is structured around three key steps: • Expanding the box: so that the pieces of the puzzle in it can move around more freely • Filling the box: with even more knowledge, and how to get these new pieces of the puzzle to connect with the existing ones • Shaking the box: so that the pieces fall into new places and form new patterns. The book shows that anybody can be creative. The creative methods suggested in the book will be linked to real business examples from which techniques have been developed to help their implementation. Numerous exercises and ‘eye-openers’ form part of the practical implementation of Micael Dahlén’s ideas. The book is framed by models and concepts of how creativity works (the creative process, the creative person and the creative result) and what its effects are.
http://www.amazon.com/gp/product/0470770848/?tag=2022091-20
Stockholm School of Economics.
His award-winning research within marketing, creativity and consumer behavior has been published in four books and numerous journal articles Dahlén’s books have reached a global audience, rights being sold to countries such as the United States, U.K, Germany, South of Korea, Russia and Brazil. In 2013 Dahlén stated in an interview that he was writing a novel.
Dahlén earned his Doctor of Philosophy in 2001 from the Economic Research Institute at Stockholm School of Economics.
Dahléns Doctor of Philosophy thesis, “Marketing on the Web: empirical studies of advertising and promotion effectiveness”, challenged the traditional logic of Web advertising and suggested that Internet marketing could be much more effective if designed and evaluated differently. As a researcher, Dahlén rose rapidly to take up a leading position in the field of consumer behavior, creativity and marketing.
Only 34 years old he was made Professor, making him the youngest business Professor ever in Sweden. In the same year, 2008, Journal of Advertising ranked Dahlén as number 10 in the world among researchers within the field of advertising.
Dahlén has also established the full-semester specialization course called Marketing Communication Extra Large at Stockholm School of Economics, which has gained attention as one of the most prominent courses in marketing in Europe.
Dahlén’s first public success was the book “”, in which he book suggested that we do not need to ‘think outside the box’ in our quest for creativity, rather we should rethink the way we look ‘inside the box’. In the book “” Dahlén states that we live in an expectation society, a society where we are constantly striving towards our next job, the next big thing, the next date. We are striving towards a that holds the promise that our greatest pleasures and adventures lie ahead.
In his latest book “” Dahlén chose a topic differing from his previous work: Serial-killers and the human fascination for evil.
(Flying in the face of current thinking, this book suggest...)
(In Nextopia, timing is everything. And there is no better...)