Background
Fife, Michael Edward was born on May 21, 1945 in Ogden, Utah, United States. Son of Edward Stratton and Dixie (Maxine) Fife.
Fife, Michael Edward was born on May 21, 1945 in Ogden, Utah, United States. Son of Edward Stratton and Dixie (Maxine) Fife.
Bachelor of Science, San Jose State University, 1967; Master of Business Administration, San Jose State University, 1969.
With sales, merchandising departments, Johnson & Johnson, San Jose, California, 1967-1969; with sales, merchandising departments, Shell Oil Corporation, San Jose, 1969-1971; director research, Palm Springs (California) Convention and Visitors Bureau, 1971-1974; director marketing and research, Palm Springs (California) Convention and Visitors Bureau, 1974-1986; vice president communications and finance, Palm Springs (California) Convention and Visitors Bureau, since 1986. Instructor Skyline College, San Bruno, California, 1970-1971. Owner Desert Research Association, Palm Springs, since 1971, Marketrends, since 1986.
Member International Association Convention and Visitors Burs., American Marketing Association, Insearch (board directors), Western Association Convention and Visitors Burs., Travel and Tourism Research Association (board directors).
Married Maureen Joan Dunn, August 14, 1968. Children: Jason Michael, Jordan Joseph.