Background
Wedel, Michel was born on May 31, 1957 in The Hague, The Netherlands. Son of Johannus Gerardus and Johanna Wilhelmina (Dionet) Wedel.
- Photos
- Works
- Photos
- Works
book
Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
(Modern marketing techniques in industrialized countries c...)
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.
http://www.amazon.com/gp/product/0792386353/?tag=2022091-20
Michel Wedel
Edit Profile
Education
Master of Science in Biology, University Leiden, The Netherlands, 1981. Master of Science in Statistics, Society Statistics, The Netherlands, 1984. Doctor of Philosophy in Marketing, University Wageningen, The Netherlands, 1990.
Career
Head statistics and computing unit, The Netherlands Organization-Nutrition Research Organisation, The Netherlands, 1982-1991; professor marketing research, U. Groningen (The Netherlands) Faculty Economics, since 1991; department chairman marketing and marketing research, U. Groningen (The Netherlands) Faculty Economics, since 1997. Instructor Masters of Sport Management, The Netherlands, since 1992. Consultant in field.
Achievements
Works
book
-
Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
(Modern marketing techniques in industrialized countries c...)
- Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) by Michel Wedel (2000-12-31)
-
Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
Membership
Coach national karate team, 1988-1991, member national board, since 1987, international instructor, since 1985, referee, since 1991. Member American Statistical Association, American Marketing Association, International Classification Society, Netherlands Association Market Researchers (board directors), Netherlands Society for Statistics, Psychometric Society, Institute Management Science, European Marketing Academy.
Interests
Connections
Married Hendrika Louisa Jansens, December 22, 1981.
