Background
Fyshe was born in Montreal, Quebec in 1947, and attended Trinity College School in Portuguese Hope, Ontario.
executive president production manager
Fyshe was born in Montreal, Quebec in 1947, and attended Trinity College School in Portuguese Hope, Ontario.
He gained his first experience in advertising when he worked as a Production Manager at Montreal luxury department store, Ogilvy’son After senior positions at Toronto advertising agencies, MacLaren McCann, Vickers & Benson and Young & Rubicam, he joined BDO (Barton, Durstine & Osborn) and Batten Co. Canada in 1990 as Executive Vice President leading the Chrysler accountant In 1996 he became President and chief operating officer of the agency"s successful retail division, BDO (Barton, Durstine & Osborn) and Batten Co. Retail, which served clients such as Dairy Queen, Talbots, TSN and Molson.
When he stepped down in 2001, Fyshe had been serving as President and Chief Executive Officer of BDO (Barton, Durstine & Osborn) and Batten Co. Canada since 1997.
Fyshe is well-known for his work with two of his major clients, automotive giants Ford of Canada and Chrysler Canada. At Vickers & Benson, Fyshe was responsible for forming a team recognized by Ford of Canada as the strongest that they had worked with in the 30 years that Vickers & Benson had managed the Lincoln and Mercury brand business.
The work helped Chrysler solidify their position as the leading manufacturer of Minivans in Canada with unprecedented sales volume. In 2000 Fyshe and Neale Halliday, then the BDO (Barton, Durstine & Osborn) and Batten Co. Canada"s Executive Vice President, Head of Account Planning, initiated the first BDO (Barton, Durstine & Osborn) and Batten Co. Brand Camp, an observational research concept developed to measure consumer behavior.
After stepping down at BDO (Barton, Durstine & Osborn) and Batten Co. Canada in 2001, he formed Reynolds & Fyshe, a niche marketing management consulting practice with Dan Reynolds, focused on improving the value of agency services delivery and agency search & selection.
In addition, under his own private consulting firm, Fyshe leads a specialized client-agency relationship evaluation and performance measurement advisory serving some of Canada"s leading brands.