Background
Nagamachi, Mitsuo was born on February 11, 1936 in Kobe, Japan. Son of Takeji and Shiono (Hadani) Nagamachi.
( In a market place flooded with consumer goods, the mode...)
In a market place flooded with consumer goods, the modern consumer has become incredibly savvy. They have developed to a point where they consider such things as what makes them look beautiful, what improves their character, and how a product enhances the value of life. If future product developers do not strategize the market-in concept, consumers will very likely turn their backs on those products. Written by Mitsuo Nagamachi, the founder of the technology, Innovations of Kansei Engineering elucidates Kansei Engineering, a unique product development technology based on the customer’s feelings, wants, and needs. It defines the technology, its methods, and the developmental process related to designing a product. The book discusses how to: • Break down the design into separate elements • Interpret the Kansei of each element • Design the overall product The text details how to construct the intelligent computer system to support new product development using the neural network model and fuzzy logic. It also addresses product quality control management and presents statistical methods of design. Using this innovative technique, you can turn your vision into a shape that can then be transformed into consumer goods that stand out.
http://www.amazon.com/gp/product/1439818665/?tag=2022091-20
(A guided tour through the each stages of process, Kansei/...)
A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology is very useful from the viewpoint of product design, the author details the Expert system, neural networks, GA, and other relevant methods to support the designer's decision or the customer's choice. The text includes applied examples in areas such as automotive, home electrics, appliances, cosmetics, packaging, and e-commerce business.
http://www.amazon.com/gp/product/B009SLQKXI/?tag=2022091-20
Nagamachi, Mitsuo was born on February 11, 1936 in Kobe, Japan. Son of Takeji and Shiono (Hadani) Nagamachi.
Bachelor, Hiroshima University, 1958. Master of Arts, Hiroshima University, 1960. Doctor of Philosophy, Hiroshima University, 1963.
Research assistant, associate professor, Hiroshima (Japan) U., 1963-1967, 67-78; professor, Hiroshima (Japan) U., since 1978. Visiting researcher University of Michigan, Ann Arbor, 1967-1968.
(A guided tour through the each stages of process, Kansei/...)
( In a market place flooded with consumer goods, the mode...)
Married Mineko Suzuki, October 1, 1962.