Background
Friedman, Monroe Son of Isadore and Pearl Friedman.
( In the years since World War II, what began in the Unit...)
In the years since World War II, what began in the United States as a shift from a wartime to a peacetime economy soon led to a massive outpouring of new commercial offerings of consumer products and services accompanied by unprecedented efforts to market these commodities. How, Monroe Friedman asks, did these extraordinary commercial developments change the American people over the course of the postwar period? He offers the beginnings of an answer to this, and many other related questions, by bringing together the individual components of a recently completed series of studies on changes in language used in the popular literature of the United States since 1945. The studies ask how literature has been influenced by commercial developments. Brand names were used as the indicator of linguistic influence, and detailed content analyses were conducted to examine trends in the use of brand names in popular literature contexts. The first chapter provides background information for the individual studies and the last chapter attempts to make sense of their aggregate findings. Several intervening chapters examine the results of content analyses of popular novels, plays, and songs of the postwar era. Additional chapters look at the use of brand names in newspaper reporting of non-business stories, as well as the symbolic communication functions of brand names in both humorous and non-humorous writings. The penultimate chapter uses test data from Consumer Reports to analyze the quality of the consumer products whose brand names are used frequently in the popular literature of the postwar era. Friedman offers a unique and important combination of quantitative and qualitative approaches to an extremely large and diverse set of popular culture materials. His findings, which shed light on significant commercial developments of the postwar period, cut across many disciplines including American studies, history, literature, journalism, drama, linguistics, marketing, advertising, mass communications, sociology, psychology, and popular culture.
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editor educator consultant psychologist writer
Friedman, Monroe Son of Isadore and Pearl Friedman.
Bachelor of Science, Brooklyn College, 1956. Doctor of Philosophy, University Tennessee, 1959.
Human factors scientist Systems Development Corporation, Santa Monica, California, 1959—1964. Professor Eastern Michigan University, Ypsilanti, since 1964, director Contemporary Issues Center, 1970—1979. Editorial consultant Greenwood Press, 1991—1992, Prentice Hall, 1991—1992.
Visiting professor Tilburg (The Netherlands) University, 1982—1983, University Leuven, Belgium, 1990—1991. Consultant President's Committee on Consumer Interests, Washington, 1966, Consumer Interests Foundation, Washington, 1972—1973, National Science Foundation, Washington, 1973—1974, United States General Accounting Office, Washington, 1973—1974, Federal Trade Commission, Washington, 1976—1977, American Civil Liberties Union Foundation, New York, 2001—2002. Board directors Consumer Interest Research Institute, Washington.
Reviewer consumer education literature Federal Reserve Board, Washington, since 2004. Senior peer counselor Center Healthy Aging, Santa Monica, California, 2007—2008. Member insight panel New York Times, since 2006.
Member board directors FAME Santa Monica Redevelopment Corporation, since 2010. Presenter in field; issue co-editor Journal American Culture, 2011.
( In the years since World War II, what began in the Unit...)
(First published in 1999. Routledge is an imprint of Taylo...)
Author: A Brand New Language, 1991, Consumer Boycotts, 1999 (Outstanding Academic Title of Year, Association for College and Research Libraries 2000). Editor: Journal Consumer Affairs, 1980-1984. Co-editor: Frontier of Research in the Consumer Interest, 1988.
Issue editor Journal Social Issues, 1991, Journal American Culture, 2007. Member editorial board Journal Consumer Affairs, 1984-1993, 98—, Journal Consumer Research, 1973-1977, 1982-1985, Journal American Culture, since 2004, Journal Popular Culture, since 2005, Journal Interdisciplinary 20th Century Studies, since 2005, Journal Consumer Policy, since 1976, Journal Public Policy and Marketing, since 2006. Contributor over 100 articles to professional journals.
President American Council Consumer Interests, 1989—1990. Member & secretary treasurer Santa Monica Commission Senior Community, 2008—2010. Member executive council Emeritus College, Santa Monica, California, since 2005.
Fellow American Psychological Association (division Population and Environmental Psychology, division Teaching Psychology, division International Psychology, member program review committee 2007, 2008, 2009, division Media Psychology, division Adult Development and Aging, Society Psychological Study Social Issues, member fellows selection committee since 2010), American Psychological Society (charter), American Association Applied and Preventive Psychology (charter), American Council on Consumer Interests (distinguished, Applied Consumer Economics award, 1991, 97), Society for Consumer Psychology, Society for the Psychological Study Social Issues, Society for Psychology Aesthetics, Creativity, and the Arts, and Society for the Study Peace, Conflict and Violence (member program review committee 2008). Member International Association for Research in Economic Psychology (United States representative board trustees 1982—2005, science committee, 2001, 02,), International Association Applied Psychology (United States representative board trustees economic psychology division 1988—2005, science committee, 1998), Foundation Society Consumer Affairs Professionals (chair research agenda committee 1984-1987, trustee), American Psychological Association (member, media referral panel, since 2008, spkrs.' bureau since 2009).
Married Rita Joyce Shaffer, September 2, 1956. Children: Ethan, Mark, Jordan.