As a kid coming from Tangier, one of the few cities in Morocco that they accepted the "Musiqa Ashabab" which it means Music of Youth, The young singer interested in the occidental music and especially in Rhythm & Blues and popular music, he is more influenced by young biggest American artists like Chris Brown, Usher and others He started his career in, with his debut single "", which it had a good impression by his fans and gained the top of the classment in "Reverbantion – Top Rhythm & Blues aux Maroc". In he released his 5th single "Smaheli Bezaf" with a music video.
He is one of the few artists that are influenced by the American music style.
He is the first Moroccan artist who got signed by Vevo & Sony Music. He has made the first Moroccan Dubstep song and his debut album is already available on stores all around the world.