He was an actor and comedian best known for his work in the Pakistani cinema of the seventies. Zarif is one of the most famous comedians of south asia and appeared in more than 300 films. He started his film career from a Punjabi film Dandian in 1961 and got breakthrough in the film Hath Jori in 1964.
He appeared in more than 300 films in just 16 years from 1961-1976.
He was also famous for his Ad-Liberal dialogue delivery. Often he would improvise so much that his fellow actors would have trouble keeping pace
On 29 April 1976 he died in Shalimar Hospital, Lahore due to Cirhosis.