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Myron Samuel Heidingsfield


Myron Samuel Heidingsfield, American educator. Fellow American Association for Advancement of Science; member American Marketing Association (chairman commission on teaching market research.


Heidingsfield, Myron Samuel was born on February 3, 1914 in New York City. Son of Benjamin and Elsie (Byk) Heidingsfield.


Bachelor of Science, College City of New York, 1936. Master of Arts, New York University, 1939, Doctor of Philosophy., 1943.


1 son, Michael John. Assistant research director Life Extension Institute, 1938-1939. Research statistician American Statistical Association, 1939-1940. Instructor in statistics Columbia and New York University, 1940-1942.

Technical research consultant Federal Works Agency, 1940-1942. Assistant professor economics College of William and Mary, 1942-1943. Chief statistician Army Service Forces, Philadelphia Question Manager Depot, 1943-1944.

Assistant professor marketing School of Business Administration, Temple University, 1944-1947, associate professor marketing, 1947-1949, professor and chairman marketing department, 1949-1958. Market research consultant Reuben H. Donnelley, Inc., 1946-1948, 1951-1958. Associate director A. B. Blankenship and Associates, Philadelphia, 1949, executive vice president, 1950-1951.

Manager market research Radio Corporation of America consumer products division, 1958-1960, market research consultant consumer products division, 1961-1962. Graduate lecturer in marketing School of Business and Public Administration, Temple University, 1958-1960. Associate dean, professor marketing school commerce and finance Villanova U., 1960-1963.

Food Fair Stores Foundation professor marketing U. Florida, Gainesville, 1963-1969. Director International Marketing Resource Center, 1964-1969. Chairman of the education council Philadelphia Chamber of Commerce.

Marketing research consultant United States and Europe. Member N.-Central Regional Export Expansion Council. Expert witness before Federal Communications Commission, Federal Trade Commission, Public Utilities Commission Named Marketing of Year, Sales and Marketing Executives International.


  • Author: Marketing Strategy, 1967. Co-author: Market and Marketing Analysis, 1947 (Spanish), 1958. Marketing, An Introduction, 1953, lated review edit., 1966.

    Marketing and Business Research, 1962. Changing Patterns in Marketing, 1968. Also articles in professional journals.


Fellow American Association for Advancement of Science. Member American Marketing Association (chairman commission on teaching market research.


Married Jane Cummins, February 17, 1946.

Benjamin Heidingsfield

Elsie (Byk) Heidingsfield

Jane Cummins