Background
Jiang Nanchun was born in 1973,Shanghai.
南春 江
Jiang Nanchun was born in 1973,Shanghai.
Jiang received a bachelor of arts degree in Chinese language and literature from Huadong Normal University.
He began his advertising career while a college student at Huadong, when he established the Everease Advertising Corporation in 1994 and served as CEO. Starting in 2003 Jiang became general manager of Aiqi Advertising, an advertising company founded by his immediate family members in 1997, and was renamed Focus Media Advertising in May 2003. The inspiration for Focus Media came while Jiang was waiting for an elevator in Shanghai. Realizing the opportunity offered by China’s slow elevators, Jiang saw the potential of replacing simple advertising posters with eye-catching video displays in elevator lobbies. Jiang eventually utilized his accumulated savings to leave Everease and to found Focus Media, quickly selling his innovative advertising concept and securing six-month deals with major clients in Shanghai. After securing additional financing through underwriters and venture capitalists, he went on to target buildings with affluent employees in Shenzhen, Beijing, and Guangzhou, eventually moving on to smaller cities. In addition to major office buildings, Focus also created deals to allow the firm to install their advertising screens in other high-traffic areas, including supermarkets and airport shuttle buses.
Currently the company operates more than 35 000 screens in 53 cities. Focus Media has helped drive innovation in advertising throughout China, in addition to enabling further economic growth through delivering new and fresh creative advertising. Today the firm airs commercials in many locations. As well as commercial buildings, their networks also include a residential building network, an in-store network, a poster frame network, a mobile handset advertising network, and an outdoor LED network. Focus’ major clients include Samsung, Nokia, Eastman Kodak Co., General Motors Corp. and McDonald’s Corp.