Background
Friedman, Neil B. was born in 1948 in Brooklyn, New York, United States.
Friedman, Neil B. was born in 1948 in Brooklyn, New York, United States.
Attended, Rider University, Lawrenceville, New Jersey, 1969.
Various store management positions, buying and merchandising positions, including executive vice president, chief operating officer Lionel Leisure, Inc., 1972—1982. President Hasbro, 1982—1990, Aviva, 1982—1990. Senior vice president, sales, mktg and design, Just Toys, vice president, general manager, Baby Care, Gerber Products Mattel, Inc., 1982—1990, senior vice president, sales, marketing and operations, Just Toys, 1992—1993, president, Master of Computer Applications and Universal Merchandising, 1993—1995, president, Tyco Preschool, 1995—1999, president, Fisher-Price Brands, 1999—2005, president, Mattel Brands, 2005—2011.
President United States business Toys"R"Us, Inc., Wayne, New Jersey, since 2011.
Board directors Northside Center for Child Development, Incorporated, New York York City, Toy Industry Foundation, New York Society for Prevention of Cruelty to Children, Rosie's Broadway Kids. Executive advisor Children Affected by Acquired Immune Deficiency Syndrome Foundation, Children's Brain Tumor Foundation. Advisor to board directors.
Pst chairman Licensing Industry Merchandiser's Association. Honorary advisor, past chairman Toy Industry Association.