Education
He was educated at Bedford School and Bedford College, University of London.
(Hitler was one of the few politicians who understood that...)
Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d'être, the medium through which power itself was exercised. Moreover, Nicholas O'Shaughnessy argues, Hitler, not Goebbels, was the prime mover in the propaganda regime of the Third Reich - its editor and first author. Under the Reich everything was a propaganda medium, a building-block of public consciousness, from typography to communiqués, to architecture, to weapons design. There were groups to initiate rumours and groups to spread graffiti. Everything could be interrogated for its propaganda potential, every surface inscribed with polemical meaning, whether an enemy city's name, an historical epic or the poster on a neighbourhood wall. But Hitler was in no sense an innovator - his ideas were always second-hand. Rather his expertise was as a packager, fashioning from the accumulated mass of icons and ideas, the historic debris, the labyrinths and byways of the German mind, a modern and brilliant political show articulated through deftly managed symbols and rituals. The Reich would have been unthinkable without propaganda - it would not have been the Reich.
http://www.amazon.com/gp/product/1849043523/?tag=2022091-20
( In a world of near-boundless suspicion of politics and ...)
In a world of near-boundless suspicion of politics and the media, why do politicians still exploit the familiar techniques of propaganda? And why are we so vulnerable to their inscrutable allure? In Politics and Propaganda Nicholas O'Shaughnessy shows us why propaganda continues to be one of the prime movers of human history. O'Shaughnessy, renowned author, scholar, and founder of the cutting-edge field of political marketing, explores one of the most-studied but least-understood aspects of civilized society. His comprehensive study of rhetoric, myth, and symbol explains both the evolution of propaganda and its continued success in the modern and post-modern eras. The result is an elegantly argued analysis that draws on a veritable encyclopedia of examples to explain the persistent appeal of disinformation in an age of high media literacy and intense political and social skepticism. Nicholas Jackson O'Shaughnessy is Professor of Marketing at the University of Keele (UK) and a member of that university's Center for Political Marketing. He is a Fellow of Hughes Hall, Cambridge, and an Elected Fellow of the Royal Society for the Encouragement of Arts, Manufactures, and Commerce. Professor O'Shaughnessy is also the author of numerous well-known books on aspects of political marketing.
http://www.amazon.com/gp/product/0472114433/?tag=2022091-20
He was educated at Bedford School and Bedford College, University of London.
He is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, a Quondam Fellow of Hughes Hall, University of Cambridge and has previously been a Professor at Keele University and Brunel University. He also holds postgraduate degrees from Cambridge University, Keble College, Oxford (where he was president of the Oxford Union debating society) and Columbia University in New York. In the 1983 general election, he stood as the Conservative candidate in Swansea East, coming in third place, behind the Liberals and Labour incumbent Donald Anderson.
In 1995 he wrote five reports on political communication, commissioned by the then Prime Minister John Major. O'Shaughnessy is the author of a number of books. With his father John O'Shaughnessy, he has written "The Marketing Power Of Emotion" (Oxford University Press 2003), about the role of emotion in marketing, and "Persuasion In Advertising" (Routledge 2003), about why advertising persuades.
( In a world of near-boundless suspicion of politics and ...)
(Hitler was one of the few politicians who understood that...)