Background
Nager, Norman R. was born on June 2, 1936 in Schuylerville, New York, United States.
(Drawing on the experience and vision of more than 200 exp...)
Drawing on the experience and vision of more than 200 experts in the United States and Canada, this book analyzes the impact of trends that cut across the entire industry and cites a number of case histories to illustrate how different firms handle challenging questions and opportunities. Provides insights on a wide range of topics: creativity; the audit and problem solving bases of objectivity; new research designs; client relations strategies and client-side perspectives, relationships with advertising agencies and much more. Originally published by Longman in 1987.
http://www.amazon.com/gp/product/0582285291/?tag=2022091-20
(This detailed, systems theory approach to successful publ...)
This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.
http://www.amazon.com/gp/product/0582283418/?tag=2022091-20
Nager, Norman R. was born on June 2, 1936 in Schuylerville, New York, United States.
Bachelor in Journalism, University of Southern California, 1957; Master of Arts in Journalism, University of Southern California, 1970; Doctor of Philosophy in Speech Comm., University of Southern California, 1978.
Publicity writer, City of Los Angeles, 1955-1957; reporter, South Coast News, 1957; information specialist, United States Army Southern Area Command, Germany, 1957-1960; reporter, Daily Review, 1960; public relations writer, Prudential Insurance Company American, 1961-1962; associate editor, TRW's Space Technology laboratories, 1962-1963; administrative assistant.to assembly speaker, California State Legislation, 1963-1965; consultant to majority caucus, California State Legislation, 1965-1967; public relations director, Memorial Medical Center Long Beach, California, 1967-1974; lecturer, University of Southern California, 1974-1976; public relations counselor, Norman R. Nager & Associations, 1974-1976; assistant professor, California State University, Fullerton, 1976-1979; associate professor, California State University, Fullerton, 1979-1984; professor, California State University, Fullerton, since 1984. Chairperson faculty senate, executive county Comm. School, California State University, 1992-1995.
(Drawing on the experience and vision of more than 200 exp...)
(Drawing on the experience and vision of more than 200 exp...)
(This detailed, systems theory approach to successful publ...)
Fellow Public Relations Society of America (chairman education section 1983, co-chairman educational affairs committee 1983, member national honors and awards committee 1987-1994, Silver Anvil judge since 1987, Outstanding Educator in the United States 1985). Mme. Association Education in Journalism and Mass Communications (chair public relations division 1982-1983).