Background
Alreck, Pamela Lynn was born on December 8, 1950 in Duluth, Minnesota, United States. Daughter of Leroy Gordon and Ruth Margaret (Peterson) Alreck.
(The Survey Research Handbook, 3/e by Alreck and Settle ha...)
The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.
http://www.amazon.com/gp/product/0072945486/?tag=2022091-20
educator author marketing consultant
Alreck, Pamela Lynn was born on December 8, 1950 in Duluth, Minnesota, United States. Daughter of Leroy Gordon and Ruth Margaret (Peterson) Alreck.
Bachelor of Science, San Diego State University, 1974. Master of Science, San Diego State University, 1976. Doctor in Business Administration, United States International University, 1981.
Director Psychometric Systems, San Diego, 1974-1976. Marketing research director San Diego Surveys, 1977-1980. Director Associate Business Consultant, San Diego and Boston, since 1986.
Professor marketing Bentley College, Waltham, Massachusetts, 1988-1990, Salisbury (Maryland) State University, since 1990. Lecturer San Diego State University, 1978-1983.
(The Survey Research Handbook, 3/e by Alreck and Settle ha...)
Member American Psychological Association, American Marketing Association, Association for Consumer Research, Academy Marketing Science, Women in Business.