Career
He started the internet consultancy Mogul AS (merged and listed as Mogul Bachelor of Arts on the Stockholm Stock Exchange in 2000). In 1998 he co-founded Zoomit/Kelkoo which became Europe’s leading shopping comparison search engine and Europe"s third largest e-commerce site. Kelkoo was acquired by Yahoo Incorporated. in 2004.
That same year, he co-founded Attentio Société Anonyme, a market intelligence company focused on analyzing online social media.
Per has a computer science degree from the University of Oslo and holds an Master of Business Administration from the Vlerick Leuven Gent Management School.