Background
Norman, Donald Arthur was born on December 25, 1935 in New York City. Son of Noah N. and Miriam F. Norman.
( If only today's technology were simpler! It's the unive...)
If only today's technology were simpler! It's the universal lament, but it's wrong. We don't want simplicity. Simple tools are not up to the task. The world is complex; our tools need to match that complexity. Simplicity turns out to be more complex than we thought. In this provocative and informative book, Don Norman writes that the complexity of our technology must mirror the complexity and richness of our lives. It's not complexity that's the problem, it's bad design. Bad design complicates things unnecessarily and confuses us. Good design can tame complexity.Norman gives us a crash course in the virtues of complexity. But even such simple things as salt and pepper shakers, doors, and light switches become complicated when we have to deal with many of them, each somewhat different. Managing complexity, says Norman, is a partnership. Designers have to produce things that tame complexity. But we too have to do our part: we have to take the time to learn the structure and practice the skills. This is how we mastered reading and writing, driving a car, and playing sports, and this is how we can master our complex tools. Complexity is good. Simplicity is misleading. The good life is complex, rich, and rewarding -- but only if it is understandable, sensible, and meaningful.
http://www.amazon.com/gp/product/0262014866/?tag=2022091-20
(Según el doctor Donald A. Norman, las tecnologías tienen ...)
Según el doctor Donald A. Norman, las tecnologías tienen un ciclo vital, y las empresas y sus productos deben modificarse a medida que pasan de la juventud a la madurez. Sin embargo, la industria de la informática cree hallarse todavía en plena adolescencia, y no deja de mostrar su infantil fascinación por los juguetes técnicos que a su vez no cesa de crear. La gente, por el contrario, quiere un cambio. Y busca productos de uso cómodo, fácil y agradable. La tecnología debe ser invisible. En este libro, Norman explica por qué los ordenadores son tan difíciles de usar y por qué su complejidad es inherente a su naturaleza. Según él la única solución es empezar de nuevo y desarrollar aplicaciones informáticas que se adapten a las necesidades y a la vida de las personas. Y, para lograrlo, las empresas deben encontrar una nueva manera de crear sus productos, de comprender las necesidades de los usuarios y de adoptar procesos de desarrollo de productos basados más en los seres humanos que en la tecnología, aunque ello implique su reorganización íntegra.
http://www.amazon.com/gp/product/844931089X/?tag=2022091-20
(An intelligent, whimsical, curmudgeonly look at our love/...)
An intelligent, whimsical, curmudgeonly look at our love/hate relationship with machines. Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. Norman authored The Design of Everyday Things.
http://www.amazon.com/gp/product/B00FKYFW68/?tag=2022091-20
(Will be shipped from US. Used books may not include compa...)
Will be shipped from US. Used books may not include companion materials, may have some shelf wear, may contain highlighting/notes, may not include CDs or access codes. 100% money back guarantee.
http://www.amazon.com/gp/product/B012Z1LJRY/?tag=2022091-20
(Technologies have a life cycle, and they must change as t...)
Technologies have a life cycle, and they must change as they gain maturity. Alas, the computer industry thinks it is still in its rebellious years, exalting in technical complexity. In this book, the author shows why the computer is difficult to use, and why this is so fundamental to its nature.
http://www.amazon.com/gp/product/B00FKY709A/?tag=2022091-20
( In Things That Make Us Smart, Donald A. Norman explores...)
In Things That Make Us Smart, Donald A. Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with thought and memory—the machines we create begin to shape how we think and, at times, even what we value. Norman, in exploring this complex relationship between humans and machines, gives us the first steps towards demanding a person-centered redesign of the machines that surround our lives.
http://www.amazon.com/gp/product/0201626950/?tag=2022091-20
(Doctor Norman's The Design of Everyday Things emphasizes ...)
Doctor Norman's The Design of Everyday Things emphasizes the design philosophy of being user-oriented, telling the consumers the importance of picking what is convenient and handy, and hoping that the designers will pay more attention to the safety and handiness of the products besides their attractiveness. Even the smartest among us can feel inept as we fail to figure out which switch turns on which light or stove burner, or whether to push, pull, or slide a door. The fault lies in product designs that ignore the needs of users and the principles of cognitive psychology. A bestseller in the United States, this classic work on the cognitive aspects of design, with its humorous diction, contains examples of both good and bad design and simple rules that designers can use to improve the usability of objects as diverse as cars, computers, doors, and telephones.
http://www.amazon.com/gp/product/7508619153/?tag=2022091-20
(¿No se ha preguntado alguna vez por qué el vino tiene mej...)
¿No se ha preguntado alguna vez por qué el vino tiene mejor sabor cuando se sirve en elegantes copas de diseño? ¿O por qué el coche, una vez lavado y abrillantado, parece que se conduce con más facilidad? Investigaciones recientes han demostrado cómo los objetos que nos resultan atractivos funcionan, de hecho, mucho mejor. No nos limitamos a usar un producto, sino que establecemos una relación emocional con él. En Diseño emocional se demuestra, por primera vez, que, siempre que nos encontramos con un objeto, nuestra reacción viene determinada no sólo por lo bien que pueda funcionar, sino por el aspecto que tiene, si nos parece atractivo e incluso por la nostalgia que suscita en nosotros. Cuando un producto es, en términos estéticos, agradable y, además, halaga las ideas que tenemos de nosotros mismos y la sociedad, lo que experimentamos es positivo. Tal es la razón de que haya personas dispuestas a gastarse importantes sumas de dinero, por ejemplo, en adquirir un reloj de pulsera artesanal, aunque otro digital, mucho más barato, quizá sea más exacto y preciso. El modo en que los consumidores experimentamos los productos es, no obstante, sólo parte de esta historia. La emoción también desempeña un papel de suma importancia en el trabajo que realiza el diseñador. Un estado de ánimo alegre realza la creatividad, en tanto que un estado anímico inquieto impide focalizar la atención. Los diseñadores, tanto si se dedican a crear robots como espacios de trabajo, exprimidores o coches Jaguar, oscilan entre sentimientos «negativos» y «positivos», y sus obras muestran las huellas que dejan grabadas estas emociones. Esta perspectiva abarca igualmente, por otra parte, los diseños del futuro. ¿Y si los objetos que elaboramos llegaran a percibir nuestro estado emocional? Y de ser así ¿de qué modo mejoraría eso nuestro modo de interactuar con esos objetos?
http://www.amazon.com/gp/product/8449317290/?tag=2022091-20
Norman, Donald Arthur was born on December 25, 1935 in New York City. Son of Noah N. and Miriam F. Norman.
Bachelor of Science in Electrical Engineering, Massachusetts Institute of Technology, 1957. Master of Science in Electrical Engineering, University Pennsylvania, 1959. Doctor of Philosophy in Psychology, University Pennsylvania, 1962.
Degree in psychology (honorary), University Padua, Italy, 1995. Doctor of Philosophy in Industrial Design (honorary), Technology University Delft, The Netherlands, 2006.
Lecturer Harvard University, 1962-1966. Professor department psychology University California-San Diego, La Jolla, 1966-1992, professor emeritus, since 1992, professor, chair department cognitive science, 1988-1992, chair department psychology, 1974-1978. Apple fellow Apple Computer Inc., Cupertino, California, 1993-1997, vice president advanced technical, 1995-1997.
Executive information appliances Hewlett Packard, Palo Alto, 1997-1998. Co-founder, principal Nielsen Norman Group, Fremont, since 1998. President learning system UNext, 1999—2001.
Professor departments electrical engineering, computer science, psychology and cognitive science Northwestern University, 2001—2010. Co-director Segal Design Institute, 2007—2010, Kellgg Mc Cormick Program, 2008—2010. Breed professor Desgn, 2008—2010.
Visiting distinguished professor Korea Advanced Institute of Science and Technology, Republic of Korea, since 2009. Consultant to industry on human centered product design.
(¿No se ha preguntado alguna vez por qué el vino tiene mej...)
(Doctor Norman's The Design of Everyday Things emphasizes ...)
(An intelligent, whimsical, curmudgeonly look at our love/...)
( If only today's technology were simpler! It's the unive...)
(Technologies have a life cycle, and they must change as t...)
(The Design of Everyday Things PaperbackDonald A. Norman (...)
( In Things That Make Us Smart, Donald A. Norman explores...)
(Según el doctor Donald A. Norman, las tecnologías tienen ...)
(Will be shipped from US. Brand new copy.)
(Will be shipped from US. Used books may not include compa...)
(The "Gadget Guru" (L.A. Times) explores our place in a wo...)
(. no dw, 1975, 430pp)
(Reprint)
Fellow: American Psychological Association, American Psychological Society (charter fellow, Franklin V. Taylor award 2005), Association Computing Machines (Lifetime Achievement award (Human-Computer Interaction Group)), Cognitive Science Society (chairman, founding member), Human Factors and Ergonomics Society, American Academy Arts and Sciences. Member: Sigma Xi.
Married Martha Karpati (divorced). Children— Cynthia, Michael. Married Julie Jacobsen.
1 child, Eric.