Background
Volchok was born in Salem, Oregon and graduated from the University of Oregon in 1939.
Volchok was born in Salem, Oregon and graduated from the University of Oregon in 1939.
University of Oregon.
In the early 1950s, he started a film distribution company in Seattle that later became Northwest Releasing, a booking company for theatrical shows, musical performances (Such as The Beatles first Seattle appearance in 1964, The Rat Pack, Bill Cosby, and Elvis) and closed-circuit broadcasts of athletic contests. Volchok"s success with Northwest Releasing led SuperSonics owner Sam Schulman to offer him a position as general manager of the team Volchok concentrated on marketing and promoting the SuperSonics, bringing live and recorded music into the Seattle Center Coliseum, creating halftime shows, and introducing kids" nights, ladies" nights, and seniors" nights.
In 1983, Volchok"s involvement with the SuperSonics ended when Schulman sold lieutenant
Volchok died in 2012 of pneumonia at the age of 95.
