Career
Born in Los Angeles, Bill Amerson was one of the first adult film producers in the United States to produce so-called "hard core" entertainment. As reported in the documentary Wadd: The Life & Times of John C. Holmes, produced by filmmaker Cass Paley, "In these films we showed insertion. The sexual penetration and oral copulation.
We actually showed lieutenant
People could not turn their money over fast enough." To Amerson"s surprise the market for this product was vastly larger than he had expected. Amerson was also one of the early pioneers in the establishment of adult film industry to be able to ply its wares in accordance with the First Amendment to the United States Constitution.
In the early days of hard core, Amerson and his colleagues were subject to arrest for any number of charges which could include pimping, pandering, and an obscure felony called "conspiracy to commit oral copulation". Ultimately courts established the legality of adult film production.
In the late 1960s, Amerson and a partner were running an office in Hollywood, just behind the Crossroads of the World area.
They were taking still Polaroid shots for some hard core adult magazines. One day in 1969, John Holmes auditioned for the photo shoot. Amerson initially was not interested in Holmes as he "was not what we were looking for", but once he saw Holmes" inimitable endowment, a long-term business relationship between Holmes and Amerson was initiated, which lasted nearly twenty years.
Holmes and Amerson became business partners on various ventures.
In November 1982, after Holmes was released from the Los Angeles County Jail (after having been fully acquitted of the 1981 quadruple murder of the Wonderland Gang), Amerson and Holmes formed a business called Penguin Productions, which was involved in adult film production. Of concern to the new proprietors was the growing threat of Acquired Immune Deficiency Syndrome. In 1985, Amerson was the first name-brand hard core producer who demanded that actors be tested for Human Immunodeficiency Virus. And to back up his talk, both he and Holmes were tested and came out negative.
But a follow-up test over six months later showed that Holmes was infected and from that point on it was all downhill. In a 1987 interview, before Holmes"s death but before Holmes"s Acquired Immune Deficiency Syndrome was public knowledge, Amerson complained "that the porn trade is "no longer fun," in large part because of the Acquired Immune Deficiency Syndrome crisis.
Despite accumulating a fortune of several million dollars".
In addition to managing and producing John Holmes, Amerson also acted in movies as diverse as Girls on Fire and The Divorcee. Often he is credited by his pseudonym, Bill Williams. Amerson died in March 2015 as a result of a stroke that he suffered in his Los Angeles mansion, as reported by industry website, AVN.com.
