Victor Morris

Background

Morris was born in Salt Lake City, Utah.

Career

He was for several years manager for the British Columbia Morris Floral Company but later assumed the direction of the retail stores of Salt Lake Floral Company. He was both popular and energetic and a success as President of the American Florist society. Victor was a leading spirit in Lodge Number.

85 of the Elks.

In 1903, he traveled to Peru to work as a cashier for the Cerro de Pasco Railway Company. Then, in 1915, he moved to Lima and, on April 1, 1916, founded

Located in 847 Calle Boza (close to the Plaza Mayor of Lima), served as a gathering spot for the Peruvian upper class and English-speaking foreigners. The saloon was also a center of drink experimentation for Morris.

Nicknamed Gringo, Victor Morris created the Pisco Sour as a variety of the whiskey sour, an alcoholic beverage whose origin could be the former Peruvian city of Iquique (prior to its annexation by Chile in 1883).

Achievements

• According to Peruvian researcher Guillermo Toro-Lira, among the notable individuals who attended were Elmer Faucett (founder of the Faucett Perú airline), José Lindley (founder of the Corporación José R Lindley Société Anonyme and Inca Kola), Alfred L. Kroeber (the cultural anthropologist), and Richard Halliburton (an adventurer and cultural ambassador to Peru).