Career
He was a sailor in the merchant navy between 1999 to 2004 and was titled as The Grasim Mr. India 2005. He is best known for his role in the Yashraj Teleseries, Mahi Way as Shiv,Adityaraj Merchant in another Yashraj production-Kismat, as Shreshth in Teri Meri Love Stories opposite Shilpa Anand and most recently as Mrityunjay in British Broadcasting Corporation"s production for Life Oklahoma "Ek Boond Ishq". The 2010 Limca Softdrink Campaign established Viraf as a formidable actor/face on the Indian advertising and celluloid space.
He made his debut in Theatre with Vikram Kapadia"s "Bombay Talkies" in 2012.
Campaigns, ramp shows & music videos, television commercials (most notably the Limca 2010 one) & television anchoring came post that. Viraf has also been the face of the country’s largest garment retail brand Pantaloon between 2005 ~09.
On the ramp, he has walked for the most sought after designers on the most watched platforms like India Fashion week, Lakme Fashion week et al., right until he started work on his television debut. He started his acting career in one of India’s first & most successful television mini series, Mahi Way and new show Kismat as lead, Aditya Raj Merchant.
Viraf portrayed the role of a business man "Shreshth" in the British Broadcasting Corporation telefilm "Tere Meri Love Stories" opposite Shilpa Anand.
Recently, he was seen in the role of Mrityunjay Singh Shekhawat in the life ok drama Ek Boondh Ishq. The show ended on October 2014.