Background
Todd Pedersen was born in Seattle, Washington, the fourth of eleven children, and grew up in Idaho Falls, Idaho, where he attended Idaho Falls High School.
Todd Pedersen was born in Seattle, Washington, the fourth of eleven children, and grew up in Idaho Falls, Idaho, where he attended Idaho Falls High School.
Brigham Young University.
Vivint, Incorporated. was acquired in late 2012 by the Blackstone Group. After finishing a 2-year mission for his church, he returned and settled in Provo, Utah. He began selling pest-control on a door-to-door basis from a trailer in Arizona in 1992.
After a few years, he switched to a different product, burglar alarms, though with the same marketing technique.
Thus was Vivint founded in 1997 in Provo, Utah, though under its prior name of APX Alarm Security Solutions, utilizing a successful door-to-door marketing strategy. In 2011 APX Alarm changed its name to Vivint, to reflect its emphasis on living intelligently through home automation.
This marketing strategy proved tremendously successful, and the company soon became a major competitor in the industry, as well as expanding its marketing to more traditional venues such as television advertising and telephone sales representatives. Pedersen has been retained as Vivint"s Chief Executive Officer following its acquisition by Blackstone Group.
Pedersen championed various innovations in employee relations, making his workforce of approximately 7,000 full-time and part-time employees extremely loyal and energetic.