Career
Born in Trieste as Ferruccio Merk Ricordi, Reno made his debut on Radio Trieste during the Anglo-American administration of the city, launching the song "Eterno ritornello (Te vojo ben)". During these years he entered as a singer the orchestra of Teddy Foster, with whom he toured across Europe and North Africa. In 1948 he founded one of Italy"s first record companies, CGD (ie Compagnia Generale del Disco), which he later sold to Ladislao Sugar, a publisher of Hungarian origin and future owner of the Sugar Group.
He had a large success as a singer in the fifties, then from 1960s he focused his career on discovering and producing new talents, mainly through the Festival degli sconosciuti (Festival of strangers) which he created in 1961.
Reno was also active as a film and stage actor and a television and radio presenter.