Career
He is the current Chancellor of Aston University. Sunderland joined Cadbury Limited in 1968. He worked on both the confectionery and soft drinks sides of the business, on the Boards of Cadbury Ireland, Cadbury Schweppes South Africa, as a founding Director of the Coca-Cola Schweppes joint venture in 1987, and then as Managing Director of Trebor Bassett.
In September 1996, he was appointed Chief Executive and seven years later, he became Chairman.
He retired in 2008 from his post as non-executive Chairman of Cadbury Schweppes and was previously the company"s Chief Executive from 1996 to 2003. He is a Fellow of the Royal Society of Arts and was knighted in the Queen"s Birthday Honours 2006, for services to business.
He was appointed Chancellor of Aston University, Birmingham, in 2010, and serves as a Non-Executive Director on the Barclays board. On 3 July 2008 he returned to his old school to present the prizes on Foundation Day.
In a short address, he claimed not to have any "words of wisdom", but later went on to encourage pupils to defy the impossible and defy authority on the road to success.
In a short anecdote, he reminded pupils that his headmaster had, in a school report, called him "a distinctly average boy". In turn this led him to doubt nominal authority. On 25 November 2010 Sunderland became the new Chancellor of Aston University, and was officially installed at a lavish ceremony on 4 May 2011, attended by Julia King (Vice-Chancellor of Aston University) and many other local and academic dignitaries.
He has held a number of Presidencies of trade bodies, including the Confederation of British Industry, the Chartered Management Institute, the Incorporated Society of British Advertisers and the United Kingdom Food and Drink Federation.
He is a former non-Executive Director of the Rank Group plc and a Fellow of the Royal Society of Arts.
