Career
Serov represented Russia until 2001–2002, twice placing 4th at the Russian Championships and winning medals at Cup of Russia and Finlandia Trophy. Serov represented Israel at the 2005 & 2006 European and World Figure Skating Championships. He was removed from Israel"s list of candidates for the 2006 Olympics because he did not hold Israeli citizenship, nor meet residency requirements.
Following his retirement from competition, Serov began working as a coach.
He worked with Georgian figure skater Elene Gedevanishvili. Serov is currently based at the Ice House Arena in Hackensack, New Jersey.