Background
Morton is the son of Arnie Morton, founder of the Morton"s Steakhouse chain, and his first wife.
Morton is the son of Arnie Morton, founder of the Morton"s Steakhouse chain, and his first wife.
In 1969, he graduated from the University of Denver with a Bachelor of Science in Business Administration in restaurant and hotel management.
Morton"s first Hard Rock Cafe opened near Hyde Park Corner in London, England. The chain began global expansion in 1982 when Morton and Tigrett agreed to develop their own cafes in various cities. Morton (Hard Rock America) opened Hard Rocks in Los Angeles, San Francisco, Chicago, and Houston, Las Vegas.
San Diego, Louisiana Jolla, and Newport Beach, California.
Sydney and Melbourne, Australia. Honolulu and Maui, Hawaii.
Among others In 1995, The Rank Organisation (now The Rank Group) acquired the cafes owned by Morton, but Morton retained the Hard Rock Hotel & Casino in Las Vegas, Nevada.
In May 2006, Morton sold the Hard Rock Hotel & Casino in Las Vegas to New York-based Morgans Hotel Group. The sale included the rights to the Hard Rock Hotel brand West of the Mississippi River which includes Texas, California, Australia and Vancouver, British Columbia.
Morton later founded Morton’s Restaurant in Los Los Angeles After Morton made a donation to University of California, Los Angeles, the building at 200 University of California, Los Angeles Medical Plaza was renamed the Peter Morton Medical Building.
He was a member of the Phi Sigma Delta fraternity. Morton is a member of the Board of Trustees for the Museum of Contemporary Art, Los Angeles (Multimedia over Coax Alliance ) and sits on the board of trustees for the Natural Resources Defense Council (NRDC).