Career
Loftin relocated to Atlanta, Georgia and founded New Jeru Entertainment in January 1996 to produce soul, hip hop and Rhythm & Blues music He has produced for a variety of multi-platinum artists. He co-wrote, arranged and produced his first single "Custom Made (Give lieutenant To You)"" in 2000 for rapper Lil" Kim and followed up co-writing, arranging and producing for the soundtrack to the movie The Fast & The Furious where he collaborated with Murder, Incorporated.
The same year he co-produced for another motion picture, Osmosis Jones.
Loftin has worked with Mary J. Blige, T.I., Anthony Hamilton, Nas, Lil" Flip, Wu-Tang Clan, Lil" Kim, Fat Joe, Trina and Nick Cannon, among others