Career
Until, 2001 the chain was named "Jysk Sengetøjslager" (meaning: jutlandic linen storage). In 2009 when JYSK had its 30 year anniversary, Larsen self-published the book 30 år medical JYSK (30 years with JYSK). He mailed a free copy to every household in Denmark, making it the #1 book in the kingdom.
The American business magazine Forbes named him the 435th richest man in the world (August 2015).