Background
Creme was born in Prestwich, England.
musician singer music video director
Creme was born in Prestwich, England.
He sings and plays guitar, bass and keyboards. "Lol" is a traditional English nickname for Laurence. While attending art school in Birmingham, he took up the nickname Lolagon and met Kevin Godley.
They became part of several bands together, most significantly 10cc, and in 1976 departed 10cc together to record as Godley & Creme.
The pair later became prolific music video directors, working with bands including Yes. Creme directed the 1991 Jamaican comedy film The Lunatic.
Further work with Horn followed, including forming the band Producers, also with Chris Braide and Steve Lipson.
In 1998, Creme became a member of the band Art of Noise, with Anne Dudley and Trevor Horn, and directed videos for the artists who recorded with them, such as Tom Jones. Creme"s son Lalo was a member of the 1990s indie-dance band Arkarna and has also worked on a number of projects with his father.