James Bullough Lansing was a pioneering audio engineer and loudspeaker designer who was most notable for establishing two audio companies that bear his name, Altec Lansing and JBL, the latter taken from his initials.
Background
James Martini was born on January 14, 1902, in Greenridge, Nilwood Township, Macoupin County, Illinois to parents Henry Martini of Saint Louis, Missouri, and Grace Erbs Martini of Central City, Illinois. His father was a coal mining engineer which meant the family moved around considerably in James" early years.
Education
Lansing graduated eighth grade at Lawrence School in Springfield, Illinois, attended Springfield High School and also took courses at a small business college in Springfield.
Career
Early years
He was the ninth of fourteen children. He lived for a short time with the Bullough family in Springfield, Illinois, and later took their name. At a young age he built a Leyden jar to play pranks on his friends.
He also built crystal sets and a radio transmitter which was apparently powerful enough for the signal to reach Great Lakes Naval Station in Illinois.
Lansing"s transmitter was then dismantled when the Navy tracked the source down. Lansing had worked as an automotive mechanic and attended an automotive school in Detroit courtesy of the dealer he worked foreign
At the time he was working for a radio station as an engineer Lansing and Decker moved to Los Angeles where they set up a business manufacturing loudspeakers.
lieutenant was called the Lansing Manufacturing Company.
Decker was killed in an airplane crash in 1939 and Lansing Manufacturing Company began to suffer financial difficulties without his business guidance. Altec Service Corporation bought Lansing Manufacturing Company in 1941, seeing the company as a valuable source for loudspeaker components. The combined company was named Altec Lansing.
James B. Lansing was made VP of Engineering with a five-year contract.
In 1946, Lansing left the company on the day his contract expired and started a new company called "Lansing Sound, Incorporated". Altec Lansing had a problem with that name"s similarity to trademarked brands they had developed, so James Bullough Lansing renamed his new company "James B. Lansing Sound, Incorporated".
Eventually, this became shortened to JBL on product branding and then officially as the company name. James Lansing was noted as an innovative engineer, but a poor businessman.
As a result of deteriorating business conditions and personal issues, he took his own life by hanging himself in his home in San Marcos on September 24, 1949.