Career
He is best known for directing music videos, which are often mock forms of movie trailers and short films. He also directed Candlemass" first video "Bewitched". He first found fame as the main video director for Roxette.
In 1997, he directed the acclaimed video for The Prodigy"s "Smack My Bitch Up", which sparked controversy due to its depiction of drug use, violence, and nudity.
In 1998, he worked with Madonna for the song "Ray of Light", and has since worked with acts such as Metallica, Christina Aguilera, U2, Blink-182, P!nk, Rammstein, Britney Spears, and Lady Gaga. He directed the music video for the Smashing Pumpkins" "Try, Try, Try", from which a short film entitled Try was spawned.
He was also the designer and photographer for the Roxette album Room Service in 2001. In 2002, his first full-length film, Spun, debuted. directed commercials for Swedish clothing retailer MQ and the re-imagining of the Devo song "Watch Us Work lieutenant" used in Dell Computers commercials.
He is a long-time collaborator of Madonna, having worked on such music videos as "Music", "American Life" (which was pulled due to its graphic content and the Iraq War), and "Jump".
He also directed her documentary film I"m Going to Tell You a Secret and her concert special The Confessions Tour: Live from London. Among his more recent works were the controversial pornographic music video for Rammstein"s "Pussy", the video for the song "Telephone" by Lady Gaga and Beyoncé, "Moves Like Jagger" by Maroon 5 and Christina Aguilera, and Duran Duran"s single "Girl Panic!".