Career
Born in Valencia, Juanma only played lower league football in his country, starting out at Football Club Jove Español San Vicente in Tercera División. In the 2013 summer, Juanma joined Greek club Asteras Tripoli Football Club. He played his first game as a professional on 15 September of that year, featuring six minutes in a 1–1 Superleague draw at OFI Crete. After featuring in 36 games all competitions comprised and leaving by mutual consent, Juanma spent the 2014-2015 campaign with fellow league side Kalloni Football Club. He netted twice on 9 February of the following year, helping to a 2–2 home draw against Skoda Xanthi F.C. and an eventual 11th-place finish.
Subsequently, he signed a new contract.
Juanma signed for Heart of Midlothian on a three-year deal in June 2015, with Kalloni being entitled to 20% of any future transfer. Away to Saint Johnstone on 19 December, he received a straight red card in a goalless draw for headbutting David Wotherspoon.
Hearts manager Robbie Neilson attributed it to frustration at Scottish referees being more lenient on fouls against strikers than their Spanish counterparts.