Background
He was born in Palermo in 1974, but he grew up in Milazzo.
He was born in Palermo in 1974, but he grew up in Milazzo.
In 2002 he graduated with honors in Digital Design at Istituto Europeo di Design.
In Rome, where he remained as a professor until 2004. In 2006 Istituto Europeo di Design Rome conferred him the prize for best carrier in Visual Arts. In 2008 he worked with Sakamoto and Fennesz during the tournèe “Cendre”, which ended with the unforgettable show at Ground Zero in New New York
In 2010 he gave life, to “Afleur”, a live show which he also declined in a very particular and ecological object-book
In 2011, with the participation of more than 600 people, he staged an impressive tree in Piazza Duomo (Milan) in order to raise public awareness on the problem of pollution. Contract Professor of Digital Animation at Accademia di Belle Arti di Brera (Milan).
Professor of Art Direction at Istituto Europeo di Design in Milan. As a creative director he did works for Volkswagen, Campari, Audi, Nescafè, H3g, Siemens, Autogrill, Pirelli, Adriano Celentano, Luca Carboni, Marco Mengoni, Philips, Telecom Italia, Grandi Stazioni, Graniti Fiandre, Ca" del Bosco, Bulgari,Versace, Rai, et cetera
As an artist and independent he worked with Ruychi Sakamoto, Christian Fennesz, Marithè Francois Girbaud, et cetera
The exclusive use of natural elements (water in the first place) positions him as one of the Italian artists most sensitive to environmental issues. One of his peculiar characteristics is the ability to translate communication needs and raw ideas into 360° creative projects, making skillful use of all the different media available today. He lives and works in Milan.
In 2007 he won the prestigious Webby Award, thanks to an ecological web project: the website “Mono Number Aware” in support of the project “Stop Rokkasho” founded by Oscar winner Ryuichi Sakamoto. That same evening also David Bowie, Beastie Boys and YouTube founders received an award. Member of The International Academy of Digital Arts and Sciences (New York).
Member of the Italian Art Director Club board of directors (2010-2011).
