She was the first contestant from Tanzania to compete at, and compete with a shaved head Matata is currently signed by Wilhelmina Models and has modelled print advertisements for Sherri Hill. Matata has also done some runway modelling for brands like Mustafa Hassanali, Vivienne Westwood, Tory Burch, Suno, and Louise Gray and has featured in the Alexander McQueen film tribute and Topshop Spring 2011 ad campaign.
Matata won the first edition of the Mission Universe Tanzania pageant in 2007, and went on to represent her country in the Mission Universe pageant the same year, where she was placed among the Top 15 semifinalists and ended up in 6th place after the evening gown competition. In March 2011 she won the Model of the Year award by Arise Magazine at Lagos Fashion Week. She has also featured in the magazines Dazed & Confused, Glass Magazine, L"Officiel and i-Doctorate Magazine.
