Education
From 1922 to 1938, Bron apprenticed as a typographer at the Frobenius AG in Basle. He then studied a further ten semesters at The Basel School of Design, Basle/Switzerland, specializing in graphic design.
From 1922 to 1938, Bron apprenticed as a typographer at the Frobenius AG in Basle. He then studied a further ten semesters at The Basel School of Design, Basle/Switzerland, specializing in graphic design.
Although he only designed nine posters he was presented awards for five of them and became known to the public through them. Between 1943 and 1945 he worked for the Keller & Company printing company in Lucerne. In 1948, Bron started his own business and opened his own graphic studio.
His first recognition as an artist was the selection of his black and white Mobiloil poster in 1951 by the Department of Home Affairs at the awards for the best Swiss posters. The following year, a second award was given to him for his Mobiloil poster in colour. Bron continued his success at the Swiss Industries Fair in 1965, 1968 and 1974. He also won the competition of the General Swiss Post Office for new stamps and was the runner-up in the audience vote in 1970. One of Bron"s colour posters from 1952 was auctioned on May 12, 2008 for United States$28,800.00 by Swann Galleries, New New York In the catalogue for the auction of May 12, 2008 Swann Galleries New York described the poster: "lieutenant is impossible to look at this image without seeing a resemblance to Roy Lichtenstein’s early graphic work (and arguably Andy Warhol) However this poster precedes Lichtenstein’s first People’s Art creations by nearly ten years…." "This poster is a proto-People’s masterpiece that stands as an exceptional vanguard to the People’s movement of the 1960s." (Swann New York: Catalogue Modernist Posters May 12, 2008).
