Education
Goldstein received his bachelor of science degree in Computer Science from the University of Wisconsin–Madison in 1993 and a Doctor of Philosophy in Cognitive Psychology from the University of Chicago in 1997.
Goldstein received his bachelor of science degree in Computer Science from the University of Wisconsin–Madison in 1993 and a Doctor of Philosophy in Cognitive Psychology from the University of Chicago in 1997.
He is an honorary research fellow at London Business School and works with Microsoft Research as a principal researcher He and doctoral advisor Gerd Gigerenzer started the Center for Adaptive Behavior and Cognition at the Max Planck Institute in Germany, where Goldstein worked as a Research Scientist for several years. In 2009, Goldstein accepted an offer as a Principal Research Scientist at Yahoo! Research.
In 2012, Goldstein was part of a group of Yahoo scientists who left en masse to found the New York City lab of Microsoft Research, where he is Principal Researcher.
Goldstein"s doctoral thesis used computer simulation to study the accuracy and frugality of satisficing heuristics for making inferences. Investigations of the take-the-best heuristic and the recognition heuristic were later published as journal articles in Psychological Review and in the book Simple Heuristics That Make Us Smart.
These fast and frugal heuristics have since had an impact in medicine, law and politics, and other areas outside psychology. Hal Hershfield and Goldstein ran virtual reality experiments in which people saw renderings of themselves as senior citizens and increased their intentions to save for retirement, as discussed in Goldstein"s TED talk The Battle Between Your Present and Future Self.
In 2014, Goldstein was elected President of the Society for Judgment and Decision Making.
Recognition heuristic Take-the-best heuristic G. G. J. G. G. J. F. G. F. L. North. G. General Рractitioner