Career
He previously coached the Richmond Football Club between 2000 and 2004. Frawley currently serves at the Street Kilda Football Club as a specialist defence coach on a part-time basis. Recruited from Ballarat, after attending Street Patrick"s College, Ballarat, where he was a potato farmer which led to his nickname of Spud, Frawley initially played as a forward but soon became a renowned full-back.
He was the longest serving captain of the Street Kilda Football Club and enjoyed a career from 1984–1995.
He was inducted into the Saints" hall of fame in 2007. Frawley became the senior coach of the Richmond Football Club in 2000.
In his first year Richmond just missed out of the finals by finishing ninth. In 2001 he took the Tigers into the finals where, in the preliminary finals, they were eliminated by the Brisbane Lions who were the eventual premiers.
In 2002, however, Richmond struggled and finished 14th.
This continued in 2003 when, after a six wins and two losses start to the season, they lost 13 of their next 14 matches and finished 13th. Richmond kept struggling and finished 16th (the "wooden spoon" position) in 2004. Midway through the season, Frawley announced that he would resign at the end of the season.
Richmond lost their last 14 matches of the season.
In 2008 and 2009, Frawley worked at Hawthorn as a part-time coach. He rejoined Street Kilda as a back-line and key-position coach in November 2014.
Since leaving coaching, Frawley has been a special comments man for Triple M. In June 2006, he coached a winning Victorian State of Origin side in the East. J. Whitten Legends Match and became the chief executive of the American Federation of Labor-Congress coaches association. Frawley is a commentator for Fox Footy and is the co-host of After the Bounce with Jason Dunstall, Alastair Lynch and Andrew Gaze. as well as a part of the Triple M Footy team on Saturday afternoons.
He has also been involved with Channel 9.