Education
Ries graduated from DePauw University in 1950 with a degree in liberal arts and accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1963.
Career
Along with Jack Trout, Ries is crediting with coining the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject. The agency later changed to a marketing strategy firm, Trout & Ries. In 1972, again cooperating with Trout, Ries co-authored a three-part series of articles declaring the arrival of the "Positioning Era" in Advertising Age magazine, promoting their concept of positioning.
Ries was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999. Ries has also written a number of books that have made the BusinessWeek best seller list on a number of occasions. The American Marketing Association, NY Chapter announced a one of the 2016 inductees to the Marketing Hall of FameĀ®. with Laura Ries 22 Immutable Laws of Branding (1998, 2002) 11 Immutable Laws of Internet Branding (2000) The Fall of Advertising and the Rise of PR (2002) The Origin of Brands (2004) War in the Boardroom with Jack Trout Positioning: The Battle for Your Mind (1981, 2000) Marketing Warfare (1985, 2005) Bottom-up Marketing (1988) Horse Sense (1991) The 22 Immutable Laws of Marketing (1993) Apple Inc.
(previously Apple Computer, Inc) AT&T Branders.com Burger King Digital Equipment Frito-Lay IBM Illy Inhale Technology Intel Lotus Development Maxion Missouri Board of Tourism Novell Paramount Television Procter & Gamble samsung Silicon Graphics SmithKline Southwest Airlines Tambrands Xerox Complete list of clients here.