Career
He has been noted as the second well-known Moroccan-Dutch star in Dutch popular culture, "perhaps the most popular rapper in the Netherlands", and has performed together with Akon and Dutch artist Marco Borsato. In 2007 he made an Arab Remix cover song of one of Akon"s most popular song "Ghetto."
In 2011, he became host of a Dutch television series Ali B op volle toeren. Three seasons of the show have been broadcast on TROS television station.
The show invites artists of various genres and tries to offer crossover hits of known songs through "remakes" and cover versions.
Since 2013, Ali B has served as a coach on The Voice of Holland, replacing Roel van Velzen and served as a coach on The Voice Kids, replacing Nick & Simon. He is seen as a prominent figure in Dutch inter-ethnic relations.