Career
He is currently Course Director for Bachelor Fashion Design at the University of Westminster, where he has lectured since 2001. He also works as a creative director, stylist and writer Groves is remembered for his controversial catwalk shows.
In the 1990s, he designed under the label "Jimmy Jumble".
The confrontational themes of his collections for London Fashion Week ensured that he caught people"s attention and enhanced his notoriety. The models wore orange sashes, grey suits, and charred green taffeta, with one model apparently setting herself on fire during the show.
Outside the show 30 foot burning crucifixes were erected. Another show, "Cocaine Nights", (named after JG Ballard"s novel, and also inspired by the film Face/Office ) had the models walking on a catwalk apparently spread with sugar-like cocaine.
One dress was made of razor blades.
At the time, Bill Clinton, the then President of the United States of America, had condemned the fashion industry for glamorizing drug use, so this was seen as deliberate provocation. Groves is known for his tailoring, and before he launched his own label, he worked as head assistant to Alexander McQueen for several years. In addition to his runway collections, Groves has created costumes for Robbie Williams, Kylie Minogue, Suede, and The Spice Girls.
He has worked freelance as a creative consultant for fashion design companies in the United Kingdom and Japan, and as a design consultant for companies such as Nokia, Wedgwood, and The Coca-Cola Company.