Background
Quelch, John Anthony was born on August 8, 1951 in London. Son of Norman and Laura Sally Quelch. came to the United States, 1972.
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(Ten sure-fire methods to market your product or service i...)
Ten sure-fire methods to market your product or service in today's competitive environment. Addresses current changes in consumer demographics and lifestyles, and describes recent developments in strategic thinking and how they affect marketing. Also addresses the globalization paradox, in which marketers launch products on an international scale, as they customize products and develop localized marketing campaigns with the aid of information systems. Covers quality marketing, dual marketing, premium marketing, licensing, nonstore marketing, point-of-sale marketing, promotions, and local marketing.
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business administration educator
Quelch, John Anthony was born on August 8, 1951 in London. Son of Norman and Laura Sally Quelch. came to the United States, 1972.
Bachelor, University of Oxford, 1972; Master of Business Administration, University of Pennsylvania, 1974; Master of Science, Harvard University, 1977; Doctor of Business Administration, Harvard University, 1977.
Assistant professor business administration, U. Western Ontario, London, 1977-1979; professor graduate school business, Harvard University, since 1979. President Marque Associations, Inc., Lincoln, Massachusetts, 1980. Board directors Reebok International Ltd., Stoughton, Massachusetts, WPP Group, London.
(Ten sure-fire methods to market your product or service i...)
Member Harvard Club (Boston).
Married Joyce Ann Huntley, January 4, 1953.
